In digital marketing, We use email marketing in 99% of businesses, So it is divided into three essential types of email.

Like every email marketer, I focus on every type to build solid relationships with my clients and continue growing my business by selling more and more of my products.

These three types of email are transactional, relational, and promotional.

In this article, We will explain every type with examples so that you can clearly understand the types of email.

Transactional Emails

Transactional emails are non-promotional messages when the customer demands specific information from your website or application.

According to Experian Email Benchmark Report:

“The average revenue per transactional email is 2x – 5x higher then standard bulk email.”

So transactional emails are one-to-one emails sent to one user; this user is already taking action on the website, like purchasing a product, creating an account, demanding support, forgetting the password, or cancelling the subscription.

But also, can the seller send emails to users if the trial ends, their payment fails, or they need to update the password?

The primary goal of a transactional email is to provide customer service. We can use transactional email for:

• brand awareness
• lead generation
• loyalty and retention
• engagement and nurturing
• sales and upsells.

Transactional emails divide of many types; we explain them here:

Account creation

An account creation email is an email confirming the customer’s action; with it, you make your customer curious and excited to discover more and more about your brand and services.

Purchase Receipts

Purchase receipts emails are messages containing payment details.

Order Confirmations

An order confirmation email is a transactional email sent to a client after completing a purchase.

This email contains order confirmation details, the product purchased, the total price, and the delivery time.

Shipping Notification Email

Unlike a receipt email, a shipping notification email is when the product ship to the customer.

Return Confirmation

A return confirmation email is a refund requested from the customer for any reason, like being unhappy with the service or product, finding another better service, or other personal reasons.

The service provider must submit a response politely and quickly to the client.

Unsubscribe Confirmation

If the user wants to stop your emails, he will unsubscribe easily from receiving your emails.

Support Tickets

Support ticket emails are essential to huddling with customers’ inquiries, problems, and issues.

Password Reminders

When the password is about to expire, we need to send an email notification to users.

So using transactional emails in your business is indisputable and has an essential role in developing and succeeding your presence online.

Relational Emails

Relational emails contain suitable content, absolute value, and critical case studies to build trust with your followers.

So the primary goal of relational emails is far away from selling products.

Making relational emails at the top of your priorities is crucial for a successful online business.

According to Hubspot: Companies using email to nurture leads generate 50% MORE SALES-READY LEADS at 33% LOWER COST.

The primary goal of the relational email is engagement and nurturing, And we can use relational email for:

• brand awareness
• lead generation
• loyalty and retention
• sales and upsells.

Types of relational emails are:

Newsletter Emails

An email newsletter is a repetitive message to inform subscribers about your news, service updates, new blog posts, and tips.

With email newsletters, you can attract your custom’s attention to know more about your brand and services.

Lead Magnet Delivery Emails

A lead magnet is a big step to growing your email list and exchanging email addresses with free content.

This free content includes ebooks, guides, checklists, resources, webinars, bonus packs, workbooks, cheat sheets, whitepapers, templates, access to a private group, and case studies.

New Subscriber Welcome

A new subscriber welcome email is a letter to show how you appreciate your subscriber’s action and say thank you to him.

A welcome email is a great way to tell your subscriber what he can expect from you now and in the future.

When you mention your subscriber’s first name, personalisation is good for positive feelings in the first moments.

Survey Emails

To a specific audience, you can send email surveys to collect data for more segmentation and to know more about your audience.

Webinar Confirmation Emails

Webinar confirmation emails are reminders of the webinar time and to educate your subscribers about the value and why they should invest their time in this webinar.

Referral Requests

Referral requests emails are letters to find new clients through existing clients.

Contest Announcements

Contest announcement emails are letters to provide necessary details about the contest, time, and participants.

Social Updates

Like every big company, when they have updates, they do not post on Facebook or Twitter but send emails.

So when you are excited about your social updates, your subscribers also are eager to know the updates.

Promotional Emails

Promotional emails are essential to promote services, products, and new products.

Clients appreciate staying up-to-date with the latest products released.

Facebook and Twitter combined are 40 times less effective than email Marketing in getting new customers.

According to Direct Marketing Association, 66% of consumers have purchased online as A DIRECT RESULT OF AN EMAIL marketing message.

The primary goal of the promotional email is sales and upsells, And we can use relational email for:

• lead generation
• loyalty and retention
• engagement and nurturing.

Promotional emails have many types; we will define each one below:

New Lead Magnets

As we talk about a lead magnet with emails, we can use a lead magnet in promotional emails to get a free value then we ask for an additional paid action.

New product release

One of the vital parts of your marketing strategy is to use Email Marketing to inform your audience of your new products, features, and changes.

Sale Announcement

Sale announcements are a great way to sell your products to more people.

Promotional Content

Promotional content emails combine helpful content and product promotion; their primary goal is to sell products through valuable content.

Webinars and Events Announcement

Webinars and Events Announcement reminds your audience about details like time, webinar link, and the importance of being present.

Webinars and event announcement emails can increase the number of attendees.

Trial Offers

Trial offers emails are messages to attract new customers by offering free trials.

With trial emails, you educate new users to consume your services correctly.

Upgrade Offers

Upgrade emails are essential in Software as a Service (SaaS) business.

Describing better features in the more extensive offer will make you money.

Conclusion

Email Marketing is a large digital marketing field that contains different types.

Email strategy has three types: transactional, relational, and promotional.

Each type has a primary goal for using it.

Transactional emails for customer service, relational emails for engagement and nurturing, and promotional emails for sells and upsells.