The role of email marketing is to guide the customer in following all stages of the customer journey.

Follow it step by step from being aware to a loyal customer and, more likely, an active promoter.

So the customer journey stages are:

1. Awareness
2. Subscription
3. Engagement
4. Conversion for the first sale
5. Excitement for more valuable content and better products
6. Ascend
7. Advocacy
8. The customer becomes an active promoter.
   

As an email marketer, I organize my steps to move my customer from one stage to the next.

With ads, share value in advance, and give my client the right and easy way to consume my products and services.

In this article, I will share how we should use Email marketing. How to focus your email marketing efforts on your business? And finally, you will understand the role of email marketing in the customer journey.

How should we use email marketing?

We can use email marketing in many aspects of any business, including:

Branding, retention, reactivation, referral, acquisition, engagement, generating traffic, and direct sales.

1- Branding:

Branding with email marketing campaigns can create strong brand awareness for your business.

It will inform your customers about your organization, brand, and products. It will also help your emails appear in a crowded inbox.

2- Retention:

When a prospect becomes a client, they may have doubts about your products.

It brings customers back, and it is necessary to use specific tactics.

Because the new marketing funnel now focuses on the post-purchase stages.

Email marketing is an effective strategy that converts leads into customers through content.

3- Reactivation:

Reactivation in digital marketing is re-engagement with old clients.

So email marketers have three options for inactive email subscribers:

• Remove them from their list.
• Target them with re-engagement campaigns
• Ignore their inactivity and continue to email them.

4- Referral:

Adding social media share button and easy forwarding will help you benefit from referrals using emails.

5- Acquisition:

Acquisition in email is to use email campaigns to grow your customer base with new clients.

6- Engagement:

You know your engaged subscribers by measuring and analyzing their interaction with emails.

7- Generate traffic:

Email campaigns can generate massive traffic to websites, landing pages, and social media.

8- Direct sales:

The best way to buy in the digital world is by email marketing;

When you can spend $1000 to get back $44000 in sales, that’s insane!

II. Where to focus email marketing efforts in your business?

Like any other marketing channel, you need to start what is already working on getting a high ROI.

ROI means the Return On Investment.

So you should focus on seven elements only:

1. Use high deliverability custom email system or email marketing services
   
2. Avoid spamming words
   
3. The time to send emails
   
4. Optimized subject lines
   
5. Valuable content
   
6. Fit all devices
   
7. Use personalization.

Understanding the role of email marketing in the customer journey:

To succeed in your business, you need to figure out the best, shortest, and most proper way to find a customer.

A customer who can be a loyal buyer in the future.

Understand the customer journey using common strategies for successful email campaigns.

1. Awareness step, you create an Advertisement or send cold emails to prospects interested in your offer.
2. The client subscribes to a lead magnet to receive a freebie with precious content.
   He will engage with the content that makes life easy for him.
3. This prospect becomes a customer by making the first purchase. He satisfied with your offer; you helped him with a specific topic.
4. You need to educate the customer on how to consume the product correctly; this step will help him get real value from you and your services.
5. Your customer will make a second purchase, and of course, you need to educate him on how to consume the new product again.
6. Do not stop giving more valuable content to your loyal customers and even to strangers;

this will help you have loyal customers and more new clients.

By completing all these steps, your customers will talk well about you and your products

in their social media posts, forums, and real life with their interested friends in your niche.

The success of your customer journey will give you active promoters.

So your business will expand more and more.

Conclusion

In conclusion, You learned that the role of email marketing is to ease the roadmap to a prospect.

moving to an active promoter through many successive steps.

The more value you give, the more loyal customer you have.

You want to explode your sales using a custom email marketing system.

This system will help you reach thousands of prospects in their inbox at a lower price.

Let us know your opinion about the role of email marketing in online business in the comments.